Who is…Annabella?

Sister’s in law, Claire and Gillian, are the dynamic team behind the ANNABELLA  maternity range.

When Claire became pregnant with her first baby in 2009, she realised there was a need for maternity clothes that still made you feel gorgeous – right down to your underwear! Then when Anna was born, beautiful, practical breastfeeding clothes were essential but not available. So Claire decided to take a break from the advertising world and team up with the talented clothing designer Gill, to create the ANNABELLA MATERNITY range which was launched in 2010.

Gillian is a qualified clothing designer with 20 years of design and manufacturing experience in the Cape Town clothing industry. So you can be sure that your garments are made from quality fabrics with meticulous attention to detail, comfort and fit. Great care goes into ensuring that each garment is of a high standard … designed and made with love!

ANNABELLA is  a Maternity, Breastfeeding  and Woman’s Clothing Range designed and produced in Cape Town. They have an online shop but also supply selected  products to boutiques. They feel it’s important to support the local industry, producing quality garments that will keep you looking beautiful throughout your pregnancy and into motherhood. The ANNABELLA  MATERNITY range will flatter you during your pregnancy, help you look great afterwards… and allow for easy and discreet breastfeeding without compromising on style! They have focused on a versatile range that will help you create many looks from one garment as well as take you from day into evening and from season to season.



The ANNABELLA WOMAN range was born from a demand for a non-pregnant range to flatter the real woman. This team have taken some of the favourite maternity items and re-worked  them so that now you don’t have to be pregnant to wear their clothing! The ANNABELLA ranges also include underwear and gorgeous sleepwear that you’ll  just want to lounge around in all day! They also stock some great accessories for mum and baby so be sure to check out their website.

To view more of their range, shop online now


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